The Culture Strategy

"I was totally engrossed, as was the rest of the audience - I feel like everyone in the room was hanging on her every word!"

Meet Abby
Abagail McKiernan is a Strategist Culturist, founder, speaker, and upcoming author who helps organizations transform the way they work by aligning culture with compassion, communication, and connection. She partners with companies and communities to not only inspire—but to implement—lasting strategies that make cultures stronger, more human, and more effective.
As the founder of HelpLink and Spark in the Dark, Abagail has redefined how businesses and communities approach giving, engagement, and employee well-being. Through these organizations, she has facilitated the meeting of more than 100,000 real needs, proving that culture isn’t built in slogans—it’s built in action.
Her work is grounded in the belief that strategic giving and empathy are powerful levers for growth, retention, and impact. By designing cultures where care and accountability go hand in hand, she helps leaders move beyond performative perks and into purposeful transformation.
Abagail’s expertise makes her a trusted partner for executives and HR leaders who want to strengthen retention, attract top talent, and elevate their reputation as employers of choice. Whether consulting one-on-one with leadership teams or speaking on global stages, she equips organizations with the mindset and tools to create cultures where people thrive—and where businesses see measurable returns.
"Abby is smart, charming and brings a positive message to her audience. Everyone left our luncheon with ideas and inspiration! "






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